Pink may not be your favorite color, but, I’m sure you are aware of the significance of the color during the month of October. I’m sure you’re already critically aware of the importance of raising awareness and raising money to help in the fight against the most invasive cancer a woman can experience. I’m sure you know a lot of things about Breast Cancer Awareness Month and why the cause is so important.
Image source : Ralph Lauren Tumblr
As we are all aware, this month is breast cancer awareness month. Pink is the IT color (and I’m totally fine with that 😉 )! Contrary to popular belief of some, the fashion world is and has been making HUGE strides in the support of breast cancer research and spreading awareness. Designers create exclusive limited addition pieces, brands launch awareness campaigns and more. It is truly touching to me that an industry that many criticize as being so superficial can do so much for such an important cause and truly shows it’s “heart”!